How to Define Your Ideal Audience

You have the privilege to choose your clients.

“I sell to everybody” means I sell to no one. No one will listen and understand what you're saying when talking to a crowd of people who don’t know who you are.

It’s like putting your message in a bottle and throwing it at sea. It’s romantic and might even go viral if the right person finds it. But what are the odds? Pretty much non-existent.

What if you communicate directly with people interested in what you have to say? You can deliver tailored messages that speak to their pain points and needs.

Yes! Digital marketing is about personalization. Growing an audience today makes it easy for the right people to find you. The more you work on what “the right people” means to you, the easier it becomes to capture your audience’s attention and get engagement.

Let’s build your ideal clients!

Ask yourself who you want to work with. What type of clients do you want to have? Business is about making money, but it should also make you happy. If you’re in this to help people, you must like your clients and see the best in them.

So, who are those people that could fire you up? Write down some general details that can help you narrow your search: