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How to Get Your Content Strategy Ready for GenZ
(updated: April 16, 2021)
There’s nothing I can tell you about the generational conflict that you don’t know already. It’s pretty much the same in marketing, especially when you’re trying to sell to a younger generation.
Out of a sudden, no one seems to have an interest in what you have to say. And, if for some miracle someone stops and listens, it’s just to tell how outdated you seem and how completely out of sense your ideas are. If you’re a parent, you know what I mean.
Generation Z is complicated. If you thought millennials were hard to handle, wait and see the next wave of customers!
The youngest generation of buyers speaks a language you barely understand. They keep their heads down, completely sucked into their smartphones, craving information and consuming hundreds of hours of content.
They’re a marketer’s most beautiful dream! And a complete nightmare when it comes to meeting their expectations. That’s why, with this article, I give you some suggestion on how to get your content ready for the new generation of buyers.
First, let’s see why you need to make these changes and how much your brand can win from communicating with Generation Z.
