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Is Your Business Idea Profitable?

Let’s find out!

Teodora Pirciu
4 min readFeb 11, 2021
Image by nattanan 23

So, you’ve been thinking about starting a business for some time now. Your heart says yes, but those little voices in your head continue to highlight what could go wrong, making you doubt yourself and your idea.

After all, things might be excellent at first glance, but it doesn’t mean that your idea has what it takes to bring in money. The last thing you want is to invest resources in an activity that doesn’t make any profits.

How do you know whether to invest in the potential business or focus exclusively on your current income sources? Here are four things you should consider when analyzing your business idea.

1. Who might buy from you

When you have a business, your strategy must be customer-centered to generate consistent revenue. To do that, you need to know your customers and their expectations.

The more you understand the people who will buy your product (and use it, if you’re a B2B company), the easier it becomes to define what you do and how you do it.

So, before you can evaluate your business idea, you need to outline whom you’re going to sell to. In other words, make it clear who benefits from your product or service and how you can make their lives easier.

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Teodora Pirciu
Teodora Pirciu

Written by Teodora Pirciu

Writer, mother, journalist, content marketer, day-dreamer, chocolate lover, freelancer. Not necessarily in this order.

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