What Is Clarity of Purpose and Why Should You Care?

3 Questions to ask yourself when you want clarity of purpose

Teodora Pirciu


Do you know when you need to be somewhere at a specific time, but you’re lost and run out of battery, so you can’t use your navigator?

Why would you do that to your business?

Why run in circles, wandering around and waiting for a sign, when you can take a seat, write it all down, and start looking for the cracks?

Clarity is knowing where you are and where you’re going with your business. It means you understand why you’re putting yourself through all this stress. No, it’s not for the money, so stop chasing the wrong things.

If it were just money you’re looking for, you would take a high-paying job as soon as you have a chance.

But you’re not even looking for a job! Because you want more! So, let’s go deeper and find what fires you up. Everything else comes naturally after that.

Clarity is direction

Coaches, mentors, and books talk about knowing your WHY. It’s like they’ve all come together to sell the same story. They insist you should know your “why” to have a successful business.

So, why do you think that happens? Success stories don’t mention the purpose because it’s romantic and sells but because it’s essential in business.

When you know what you want to achieve and why you need to get there, you find your direction. People have known this for a very long time. From generation to generation, we’ve grown up knowing that “When there’s a will, there’s a way.”

Now, we call it “clarity of purpose,” but it’s been here for longer than we can remember. You’re clear about what you want in life or business, and the way to have it becomes clear, too.

So, if it’s that simple, why most people wander in business for years?

Because clarity comes when you’re honest with yourself about three things:

What do YOU want for yourself?

What can and can’t you do at a specific moment in time?



Teodora Pirciu

Writer, mother, journalist, content marketer, day-dreamer, chocolate lover, freelancer. Not necessarily in this order.